Chalk Drop
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I felt quite guilty about munching up this beautifully illustrated book but an old book discarded by the library has now become 430 tiny hands waiting for new lives in children’s artwork when I send them out with Chalk Drop deliveries. Have you ever upcycled something?
I’m very excited to show you Chalk Drop’s logo.
This winning logo was created by Australian designer Julian Nicoll. Also known as “bluejet”, he is from Queensland and is DesignCrowd’s top ranked designer in Australia.
DesignCrowd is an Australian crowdsourcing startup. In just two weeks, 191 designs were submitted by 69 designers! I took a lot of time to think about these and feedback to the designers about what I liked. The decision was hard. There were 3 or 4 I could have gone with. After lots of helpful comments from family, I selected this beautiful parachute design. I love the way it represents dropping chalks in a way I hadn’t thought of. It’s also a great pun which my sister-in-law, Kate, pointed out will make the brand memorable.
I hope you love the new logo!
These mosaic tiles are going to be a fun addition for one of the boxes.
Chalk Drop now has an Australian Business Number so the site has moved from ChalkDrop.com to http://ChalkDrop.com.au!
So many interesting stats at abs.gov.au. In 2009, 80.2% of girls aged 5 to 14 read for pleasure compared with 64.6% of boys. 59.9% of girls and 37.4% of boys participated in art and craft activities. A Crikey article today reports on ABS stats which show 10% of Australian adults engaged in textile crafts, jewellery making, paper crafts or wood crafts.
As well as the activities in each box, I hope to include some cards with sounds, numbers, colours, shapes, and rhymes. Here’s one of the postcard designs I’m trying out at Vistaprint.
